Tara Melvin of Perfect Planning Events is a fantastic, creative and detail oriented planner with whom we love to work. In addition to all her hard work for her clients, Tara also gives back to our industry as President of the Washington, DC chapter of the Association of Wedding Professionals. Knowing how busy she is, we were very excited when she agreed to be profiled on our blog. Read on to learn all about Tara!
How did you get started in the wedding business?I am a true entertainer at heart!I have always planned events for all of my friends and was known as the socialite of the group and my home has always been the source of entertainment and events.Over the many of themed events at my home, one year I planned a New Year’s Eve party, and a friend-of-a-friend was impressed and asked me to plan an event for them.At that point the a-ha moment registered, and the next day I began my research on building my business.
What do you do when you are not working?When I am not working I spend my time relaxing.Relaxation includes getting body massages at least once a month – this helps me to relax my mind and provide with an abundance of energy.Spending time with my little man, my dog, Deuce…he is a handful and a very active pooch!He always gives me a good laugh.Lastly, the one thing that I love doing when I am not working is watching movies – rather on television, Netflix, or going to a cinema.
How would you describe your approach to weddings? My approach to weddings is to have fun!I have the opportunity to plan one of the major milestones in my client’s life so I want the process to be memorable for them.So, I become their ally, their best friend, their BFF - I am the one that they are relying on to make their day special.So, I roll up my sleeves, think strategically, keep focused, and have fun!
What inspires you in your work?What inspires my work is my clients.I have some of the most amazing clients.I feed off of their love and energy with each other to help me to transcend ideas and create remarkable events.It is their love and the friendships that I build with my clients that keep me energized.
What do you find the most rewarding about your job? The most rewarding part of my job is the smiles on my clients’ faces and the friendships that I build with my clients.My clients become my friends.I continue to connect with them after their special day.My clients inform me of their newborns, special moments, the purchase of a new home, etc.Just the other week, I went to dinner with my clients and their newborn baby – it was so touching!Building lasting relationships with my clients is the best reward that I receive from my job.
What's the one thing you wish everyone knew about you or your business? A little secret about me, I want to be a mixologist, LOL!On the weekends, I love to mix drinks and sometimes I really do amaze myself at the drinks that I create.
What do you think sets your company apart from other planners? What sets me apart from other planners is my realistic approach to this industry.Fluff and arrogance are not part of my DNA.I receive so many compliments from other wedding professionals stating that I am not like most other planners – their first assumption is that I would be very uptight.Many people are amazed that I am down to earth and I love to have fun; however, I am all about business and I get the job done!
What do you love about weddings? The relationships that I build with my clients and other wedding professionals, and the reaction I receive from my clients when they walk in the room for the first time and they say “Wow”!
What do you hate about weddings? There is not one thing that I hate about weddings.However, I have become disappointed in the small percentage of persons that start a business and label themselves “wedding professionals” in which they deceive Brides and Grooms, and they do not educate themselves to be true professionals.
What is the coolest thing you've ever seen at a wedding? A couple of years ago, my client wanted live entertainment for her wedding.So, we had a clown and a balloon artist on stilts walking the room during a live dance interaction with the guests - it was so amazing!The guests were in awe!The balloon artists was phenomenal doing hilarious tricks on the stilts …she had the crowd engaged at every moment.
What's the best piece of advice you can give to couples planning a wedding? Always keep the two of you first…remember the love that you have for each other…have fun…and it will all come together.
Who is your favorite artist or band? My favorite artist is a tie between Justin Timberlake, Bruno Mars, and Anthony Hamilton.
What is the worst song of all time? “Ice, Ice, Baby” by Vanilla Ice.
Open mic, final thoughts: I love what I do!